5 Ways a Copywriter Can Help Your Business

Your business is doing reasonably well, and you're getting some traffic to your website. Still, you're sure that things could be better. You've heard that good copy can help, but what is copy, and how will improving it help?

Copy is anything in writing that your business uses to promote itself, such as product listings, web content, and blog posts. If it's not well-written, your business won't appear professional, and you may discourage potential customers. Additionally, with most copy being web-based these days, good copy must consider SEO and use keywords that search engines such as Google will pick up on.

A good copywriter will have a better grasp of these areas than most business owners and can write in a style that is tailored to your customer base. So what, specifically, can they do to help?

1. Website Landing Pages

Your website landing page is critical to your business. It's often the first impression a potential customer will have of your business, and it needs to stand out and shine.

If there's no valuable content there, search engines won't find it. If the content is poorly written, visitors will click away before going any further. So getting good copy on your landing pages will boost traffic and, hopefully, lead to more sales.

2. Blog Posts

For many successful businesses, the blog is the beating heart of their website. According to marketing experts Hubspot, companies that blog regularly tend to attract 55% more traffic than those that don't. But, of course, regular new content is a must, and it can be challenging to keep coming up with new post ideas.

This is where guest posts from copywriters (or other business owners) come in. In addition to providing the benefits of new content, authors will usually link guest posts to other websites, which will boost your rankings on Google. The author will also likely want to promote their work on social media, giving your blog another boost.

3. Product Listings

Product listings can be challenging to produce. When you are close to your own product, which of course, you love, it can be hard to describe in ways that will stand out to potential customers. A copywriter can help with this. They will usually also have a knowledge of SEO, bringing you more views and potential customers.

4. Email Marketing

Most businesses have an email marketing list, and most, unfortunately, also don't know what to do with it! Emails sent to customers who have already bought from you can be a powerful tool. However, this is only productive if they are well written in a targeted style to appeal to your audience.

5. Social Media Posts

Everyone knows that social media is now an essential part of the business landscape. Still, not every business owner can necessarily craft a targeted post that will connect with their customers. This is an area that some copywriters specialise in specifically.

These five areas account for the bulk of most copywriters' work, but there are other areas of our work that you may not immediately think of. For example, clients have asked me to write reviews of eBooks, guides to STD clinics, and 'word of the day' content for websites, among other things.

The key is to find a copywriter who can provide the service you need and the price range that suits your business. When you get this right, you can achieve significant returns on your investment in increased sales and helping your business grow.